Setting a Higher Bar for Cannabis Retail
New Standard has established itself as one of Michigan’s most innovative recreational cannabis destinations, creating an atmosphere that combines premium product curation with exceptional customer service. This case study examines how the dispensary has transformed the retail cannabis experience in the Great Lakes State.
Challenge
The Michigan cannabis market has experienced rapid growth since legalization, leading to increased competition and evolving consumer expectations. The challenge was to create a dispensary experience that would stand out in a crowded marketplace while maintaining strict compliance with state regulations.
Strategic Approach
New Standard implemented several key initiatives to differentiate itself:
• Careful product curation focusing on quality and variety
• Educational programming for both staff and customers
• Modern, welcoming retail environments
• Emphasis on local community engagement
• Implementation of user-friendly online ordering systems
Key Elements of Success
1. Product Selection
– Diverse inventory of premium flower
– Carefully vetted edibles selection
– Range of consumption methods to suit various preferences
– Focus on Michigan-based producers
2. Customer Experience
– Knowledgeable staff training program
– Personalized consultation services
– Clean, modern retail environment
– Efficient check-in and purchasing process
3. Community Integration
– Local partnerships
– Educational workshops
– Community outreach programs
– Support for local events
Results
The implementation of these strategies has led to:
• Consistent month-over-month growth in customer base
• Higher average transaction values compared to industry standards
• Strong customer retention rates
• Positive community feedback and engagement
• Enhanced brand recognition across Michigan
Looking Forward
New Standard continues to evolve with the industry, maintaining its commitment to quality and service excellence. The company’s focus remains on providing safe, legal access to cannabis products while educating consumers about responsible consumption.
The success of this approach has positioned New Standard as a leader in Michigan’s cannabis retail sector, demonstrating that prioritizing quality, education, and customer experience creates a sustainable competitive advantage in the rapidly growing cannabis market.
Through careful attention to product curation, customer service, and community engagement, New Standard has created a blueprint for success in the cannabis retail space, setting new expectations for what a dispensary can be.